Google · Fortune Technology
Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights
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For much of its existence, Reddit has occupied the internet’s stranger fringes.
Key facts
- The platform now attracts more than 120 million daily users across over 100,000 active communities
- Reaching 1 billion daily users and capitalizing on the AI boom could increase the company’s valuation, but only if it preserves the uniquely human conversations that initially attracted users
- In its latest quarterly results, 94% of Reddit’s revenue came from advertising
- We were an odd duck a decade ago, but things have changed,” Reddit COO Jen Wong tells Fortune
Summary
At its worst, the site has harbored hateful rhetoric, conspiracy theories and misinformation, forcing the company to ban entire communities when discussions spiral into extremism or violence. “We were an odd duck a decade ago, but things have changed,” Reddit COO Jen Wong tells Fortune. Lately, while Reddit’s seedier side persists, the platform has broadened its appeal as millions of new users have flocked to its forums. The platform now attracts more than 120 million daily users across over 100,000 active communities.