Apple hikes some prices by nearly 20% while Xbox raises console cost
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Apple is increasing the price of MacBooks and iPads worldwide due to rising memory and storage chip costs.
Key facts
- Affected hardware included the MacBook Pro with 1 terabyte of storage, which rose to $1,999 from $1,699 on its US store
- The Microsoft-owned company said on Thursday that the price of its basic console will go up by $100 (£75) to $499, while the price of a console with more memory will go up by $150, to $749
- On Monday gaming giant Valve said its original goal for the price of its gaming PC the Steam Machine was "no longer viable", instead launching it at a price of £879 in the UK and $1,049 in the US
- Xbox previously hiked the price of its consoles in October by $20-$70, meaning the price of a new console will be 30% to 40% more expensive than it was this time last year
Summary
The iPhone maker has hiked the prices of some laptops and tablets by almost 20%, saying the electronics industry is facing an "unprecedented challenge" due to an "extraordinary surge" in demand for chips to power AI data centres. "We have never seen a component price increase this much, this quickly," the company said - adding it was working to find solutions. Not long after Apple's announcement, Xbox said it had decided to significantly raise the price of its popular gaming console for the second time in less than a year due to the current "components crisis". The Microsoft-owned company said on Thursday that the price of its basic console will go up by $100 (£75) to $499, while the price of a console with more memory will go up by $150, to $749.