Anthropic · Claude · ChatGPT · Claude Code · Donald Trump · TechCrunch AI
Anthropic’s Claude is winning over paid consumers, a market owned by ChatGPT
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Consumers who pay for AI have been increasingly choosing Anthropic’s Claude, trend data from credit card transaction analysis company Indagari shows.
Key facts
- The data they analyzed covers weekly transactions from 2025 through May 10, 2026, and includes payments for items like subscriptions and API tokens
- Indagari analyzes billions of anonymized credit card transactions from about 28 million U.S. consumers
- Another indicator of Claude’s growing popularity with consumers comes from DataCamp, an online education platform that teaches AI skills to consumers and business employees, with about 20 million
- Consumers who pay for AI have been increasingly choosing Anthropic’s Claude, trend data from credit card transaction analysis company Indagari shows
Summary
This is a sign that the AI lab has a wider and healthier set of customers than the niche it is generally considered to command, enterprise and startup developers using Claude Code. Indagari analyzes billions of anonymized credit card transactions from about 28 million U.S. consumers. And the trend, in Anthropic’s case, is up and to the right. The data they analyzed covers weekly transactions from 2025 through May 10, 2026, and includes payments for items like subscriptions and API tokens.