Mark Zuckerberg · Meta · Facebook · CNBC Technology
Meta publishes new smart glasses starting at $299, as Zuckerberg keeps pushing wearables
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Meta on Tuesday announced a new set of $299 smart glasses, at least $80 less than the price tag for the company's entry-level second-generation Meta Ray-Ban glasses, as CEO Mark Zuckerberg continues his push into wearables.
Key facts
- Meta on Tuesday announced a new set of $299 smart glasses, at least $80 less than the price tag for the company's entry-level second-generation Meta Ray-Ban glasses, as CEO Mark Zuckerberg continues
- The Meta Glasses come with new designs and are built in partnership with Ray-Ban parent EssilorLuxottica, but they don't come with Ray-Ban or Oakley branding
- Meta Glasses lack a screen, but they include a camera and personal speakers
- Zuckerberg has found more success in smart glasses than in virtual reality headsets, which were key to the company changing its name from Facebook to Meta in 2021
Summary
The Meta Glasses come with new designs and are built in partnership with Ray-Ban parent EssilorLuxottica, but they don't come with Ray-Ban or Oakley branding. Meta is aggressively marketing its smart glasses to consumers as eyewear competition heats up and consumers find more value in augmented reality devices. Meta Glasses lack a screen, but they include a camera and personal speakers. Meta executives have said they see the lightweight smart glasses as a step toward a more advanced device that includes screens in the lenses with computing capabilities.