Microsoft · OpenAI · Google · ChatGPT · Gemini · CNBC Technology
Google’s online dominance is showing signs of cracking in AI era
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More than three years into the generative artificial intelligence boom, Google has defied the many skeptics who thought ChatGPT would be the search giant's death knell.
Key facts
- For Google, the emergence of generative AI has represented an existential risk of sorts since the launch in late 2022 of ChatGPT, which recently surpassed 1 billion monthly active users
- Even Alphabet CEO Sundar Pichai recognizes the fears surrounding AI
- Google still controls 90% of the search market, its stock price has more than doubled in the past year and revenue growth in the first quarter was the fastest for any period since 2022
- AI is doing powerful things for search, but research tells us that not everyone wants to use AI for everything all the time," Jordi Ribas, president of search and AI at Microsoft, wrote
Summary
Search engine DuckDuckGo is seeing install rates jump by up to 40% a week. Google still controls 90% of the search market, its stock price has more than doubled in the past year and revenue growth in the first quarter was the fastest for any period since 2022. Meanwhile, another wave of internet users is turning away from AI-powered search altogether in favor of non-AI alternatives. "A lot of people use Google because Google is like the front page of the internet, but they want to go on these journeys and do the clicking and searching themselves and make their own decisions," said Lily Ray, vice president of search engine optimization and AI search at marketing firm Amsive.