Axios · Funding Round · Google · Meta · Crunchbase News
AppsFlyer Reportedly Lands $1 billion At $2.7 billion Valuation To Help Companies Track Digital Ads
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AppsFlyer, a data analytics company, has secured more than $1 billion in a Series E funding round at a post-money valuation of $2.7 billion, told Axios.
Key facts
- Previous backers include General Atlantic, Salesforce Ventures 1, Pitango VC, Goldman Sachs and DTCP
- AppsFlyer, a data analytics company, has secured more than $1 billion in a Series E funding round at a post-money valuation of $2.7 billion, told Axios
- That puts the space on track to come in roughly flat with or a bit up from the prior three years, when annual funding hovering around the $8 billion mark, though still far below boom-era levels
- So far in 2026, companies in sales, marketing and CRM categories have pulled in around $4.1 billion globally in seed- through growth-stage funding, per Crunchbase data
Summary
The company is a marketing analytics platform that acts as an independent referee of sorts to track which digital ads drive mobile app downloads and in-app purchases. While AppsFlyer CEO and co-founder Oren Kaniel declined to comment on specific deal details, he did confirm to Axios that Moloco, Google, Meta and Unity each took a minority stake in the San Francisco-based startup. Previous backers include General Atlantic, Salesforce Ventures 1, Pitango VC, Goldman Sachs and DTCP. “They believe what we believe: that attribution and measurement must be independent, unbiased and trusted,” Kaniel was quoted as saying of AppsFlyer’s newest investors.