AI Agent · Nvidia · Amazon · France · NVIDIA Blog
At Cannes Lions, NVIDIA Joins forces with Reshape Advertising and Marketing With AI
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The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
Key facts
- At Cannes Lions, running June 22-26 in France, industry leaders including Alembic, Amazon Web Services (AWS), Criteo, Higgsfield, KERV.ai and Taboola are showcasing how NVIDIA technologies help
- KERV.ai recently optimized its processing pipeline, achieving over 10x improvements in speed and efficiency when using the NVIDIA Nemotron 3 Nano Omni open model in the platform
- Collaborating with NVIDIA, Criteo achieved a roughly 2x speedup in model training on NVIDIA Blackwell GPUs, driven by the NVIDIA cuEmbed open library
- On MediaPerf, an open benchmark for AI video understanding, Nemotron 3 Nano Omni, adopted by ecosystem partners including PYLER, which uses NVIDIA DGX B200 systems, delivered the highest throughput
Summary
For companies building next-generation technologies for advertising and marketing, the question is no longer whether to adopt AI but whether their infrastructure can support it at the speed and scale the industry demands. At Cannes Lions, running June 22-26 in France, industry leaders including Alembic, Amazon Web Services (AWS), Criteo, Higgsfield, KERV.ai and Taboola are showcasing how NVIDIA technologies help unlock greater creativity and enable faster, autonomous operations at enterprise scale. Causal AI platform Alembic helps solve one of enterprises’ biggest challenges: proving what marketing initiatives drive growth, not reporting on what happened. NVIDIA DGX Vera Rubin NVL72 systems enable Alembic to scale its Causal AI models to analyze more variables, run larger simulations and quantify the true drivers of growth across marketing investments.