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Snap rolls out $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future
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Snap CEO Evan Spiegel is betting consumers are so tired of looking at smartphone screens that they'll be willing to pay over $2,000 for augmented reality glasses that bring digital visuals into a user's field of vision.
Key facts
- Snap CEO Evan Spiegel is betting consumers are so tired of looking at smartphone screens that they'll be willing to pay over $2,000 for augmented reality glasses that bring digital visuals
- WATCH: Watch CNBC's full interview with Snap CEO Evan Spiegel
- In January, Snap created a subsidiary dubbed Specs Inc. to house the development of its AR glasses
- Almost 20 years since the launch of the iPhone, people are ready to think about computing differently," Spiegel said
Summary
"Almost 20 years since the launch of the iPhone, people are ready to think about computing differently," Spiegel said . On Tuesday, the Snap co-founder debuted Specs, his company's first AR device geared toward the broader public instead of developers. "Specs represents a way to use computing together in shared experiences in the real world, looking up through see-through lenses rather than at an opaque screen," Spiegel said. It's a nascent market but one already featuring more well-capitalized competitors.