Pour one out for Roku City
Compiled by KHAO Editorial — aggregated from 1 source. See llms.txt for citation guidance.
◌ Single Source
Under Lachlan Murdoch’s leadership, Roku will become a doorway to all things Fox.
Key facts
- By this time next year, Fox Corporation CEO Lachlan Murdoch intends to have added Roku to his already expansive media empire
- But the most significant thing that Murdoch buys with this deal is direct access to the 100 million households that make up Roku’s user base
- In 2020, Fox bought the free, ad-supported streaming (FAST) platform Tubi, and last year, the company launched its own dedicated subscription service focused on news and live sports
- Both Murdoch and Roku founder, chairman, and CEO Anthony Wood have made it clear that Fox-branded content will be more prominently featured on Roku’s homepage after the acquisition
Summary
By this time next year, Fox Corporation CEO Lachlan Murdoch intends to have added Roku to his already expansive media empire. It’s precisely because Roku and Fox are different kinds of companies that a merger between the two could have a major impact on their modern media landscape. Fox’s desire to acquire Roku makes a lot of sense when you recall how long Murdoch has been trying to establish a solid presence in the streaming wars. Fox wants to take over your TV, and the tech inside it.