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Tokenization mirrors the $20 trillion ETF boom as blockchain and AI converge, Ondo exec confirms

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John Hoffman, Ondo Finance Managing Director, Head of Product Portfolios (Ondo Finance)

The market for tokenized assets is growing quickly, but John Hoffman thinks the biggest wave of demand hasn't arrived yet: artificial intelligence.

Key facts

Summary

Ondo's newly hired portfolio chief compared tokenization today to the early days of ETFs before the technology became mainstream. John Hoffman said AI agents will need tokenized assets, trading infrastructure and portfolio strategies to operate autonomously onchain. The tokenized asset market has surpassed $33 billion and could grow into a multi-trillion-dollar industry over the next decade, mirroring the ETF sector's growth. The former Invesco and Grayscale executive, who recently joined tokenization firm Ondo Finance ONDO $ 0.3570 as head of portfolio products, argued the convergence of blockchain infrastructure and AI could become one of the biggest forces shaping capital markets over the coming decade.

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