Apple’s Camera Chief Thinks AI Can Give You Superpowers
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As tech giants pack generative AI capabilities into their phones and their camera software, the line between what is a real image and what isn't continues to blur.
Key facts
- The Extend function only works once and expands the image by 25 percent—you can’t save, edit the image again, and infinitely extend it with AI
- At its annual Worldwide Developer Conference on Monday, Apple showed off a handful of AI features invading the Photos app in iOS 27, which will arrive on iPhones later this year
- While the iPhone’s Photos app already has the Clean Up tool, which lets you erase unwanted objects in pictures, it'll perform even better in iOS 27 thanks to its access to Apple's improved AI models
- McCormack says there's a giant backlog of unsolvable issues that AI is now helping to address and that these new features are deliberate
Summary
Apple is getting in on the action by adding new generative features to its Photos app, though the company's iPhone camera chief, Jon McCormack, stresses that Apple is taking a more measured approach than its competitors and isn't “doing AI for the sake of AI.” At its annual Worldwide Developer Conference on Monday, Apple showed off a handful of AI features invading the Photos app in iOS 27, which will arrive on iPhones later this year. While the iPhone’s Photos app already has the Clean Up tool, which lets you erase unwanted objects in pictures, it'll perform even better in iOS 27 thanks to its access to Apple's improved AI models.