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Crypto’s killer app may be selling stocks after its own tokens faltered retail

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The Market Maker’s Exchange Checklist (Liquidity, Latency, and Risk Controls)

A Delphi Consulting analysis of 652 CEX listings from January 2025 onward found that a user buying every new token across Binance, Bybit, Coinbase, Gate.io, and Kraken would have kept roughly 50 cents on the dollar.

Key facts

Summary

01 Crypto exchanges are shifting from failed new-token launches to tokenized stocks and ETFs across Kraken, Robinhood EU, Coinbase, and others. 02 Delphi found 2025 token listings had a 12% win rate and a -82% median return, helping explain the pivot. 03 The open question is whether these products strengthen crypto rails or mainly route value to stablecoins, custodians, and exchanges. The win rate across all listings was 12%, 52% of tokens lost more than 80%, and the median return was -82%.

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