Gemini · Google · Apple · TechCrunch AI
Why Apple’s slow-and-steady AI bet is starting to look pretty smart
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Now, the company has unveiled what it is billing as its biggest AI launch to date: Siri AI, which embeds new automated capabilities (fueled by a partnership with Google Gemini) into the spine of its software.
Key facts
- And as questions mount over AI’s profitability and real-world utility, Apple is spending significantly less than its competitors, roughly $14 billion in capex planned this year, against a cumulative
- That revenue has come from the AI industry itself via taxes on AI companies that use its App Store to platform their apps
- Or Meta, which is pouring gargantuan sums into AI without a clear explanation of how it connects to the company’s core advertising business
- Now, the company has unveiled what it is billing as its biggest AI launch to date: Siri AI, which embeds new automated capabilities (fueled by a partnership with Google Gemini) into the spine
Summary
For years, Apple has been accused of being one of the biggest stragglers in the AI arms race. Is it enough to get people to stop saying that Apple is “losing” the AI race? To be honest, nobody knows. Before they address that question, they should note that Monday’s announcements also came with an interesting comment from Craig Federighi, Apple’s senior vice president of software engineering.