OpenAI · Google · Apple · Calif · ChatGPT · NPR Technology
Hey, Siri: Apple just released a long-awaited AI update
Compiled by KHAO Editorial — aggregated from 2 sources. See llms.txt for citation guidance.
◎ Multiple-sources
CEO Tim Cook waves during the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026.
Key facts
- CEO Tim Cook waves during the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026
- Despite the perception that Apple has had missteps on AI, the company has thrived under Cook, with its share price soaring some 2,000% on a split-adjusted basis during his 15-year tenure as CEO
- Cook expanded the array of revenue-generating services that Apple offers, with products like Apple Pay, Apple Music and Apple News+
- Ben Bajarin, CEO of the tech research company Creative Strategies, said there was a low bar for making improvements, given Siri's current limited functionality
Summary
Apple took a leap into the AI era on Monday, announcing a long-awaited update to its digital assistant Siri and changes in its operating systems that attempt to more deeply integrate artificial intelligence. The company's share price fell close to 2% after the news, though. The Siri overhaul comes after repeated delays that raised questions about Apple's commitment to AI, as chatbots and agents have taken center stage in the tech world amid a tsunami of AI investments by other companies. "Today we're taking a big step forward," Craig Federighi, Apple's senior vice president for software design, said at the company's Worldwide Developers Conference, or WWDC, held in Cupertino, Calif.