Gemini · Google · Apple · iOS · Android · The Register
It's do or die for Apple AI
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WWDC announcements earned tempered praise from analysts, with an emphasis on the word 'if'.
Key facts
- Not that Apple hasn’t been trying to repair its reputational dent: The company shuffled its AI leadership in the wake of the 2024 Apple Intelligence failure earlier this year, with Apple AI chief
- Francisco Jeronimo, IDC’s VP of client devices, described WWDC 2026 as a credibility test for Apple AI
- Apple didn't come out with every possible AI/smart assistant feature,” IDC research director Ramon Llamas added, pointing to the lack of agentic AI announcements
- These new AI features will need to deliver on what Apple promised back in 2024, with potentially damning consequences if it fails again
Summary
Apple’s revamped artificial intelligence stack and a revamped Siri were front and center at Monday’s WWDC keynote, making it clear that, this time around, it’s do or die for Apple AI. The keynote itself and the announcements that followed were all about Siri and Apple Intelligence, with platform improvements and child safety updates a blip in the hour-long broadcast. Apple Intelligence itself is a two-year old AI effort that fell so flat that it led to a lawsuit arguing Apple lied to the public about Siri’s capabilities, ostensibly granted by Apple Intelligence features. Unsurprisingly, Apple is taking a page out of Google’s playbook.