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It’s time for a re-reintroduction.
Key facts
As a reminder, they met the new Siri in 2024 when Apple “launched” Apple Intelligence
Apple has been on its back foot, AI-wise, for the past few years
At WWDC on Monday, Apple appears to be getting ready to reintroduce them to the new Siri
Let’s be clear; if such a thing as a race to an AI assistant exists, Apple is losing badly
Summary
Apple has been on its back foot, AI-wise, for the past few years. At WWDC on Monday, Apple appears to be getting ready to reintroduce them to the new Siri. As a reminder, they met the new Siri in 2024 when Apple “launched” Apple Intelligence. Let’s be clear; if such a thing as a race to an AI assistant exists, Apple is losing badly. But there’s also a growing distrust of AI, particularly from young people, and the better Gemini gets, the creepier it is. Summer Game Fest Live 2026: The biggest news, trailers, and announcements.