Elon Musk · xAI · The Guardian Technology
New claimants seek to sue Elon Musk’s xAI after Labour MP’s test case
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New claimants have come forward to take legal action against Elon Musk’s company xAI after the Labour MP Jess Asato launched a test case against the firm over demeaning sexualised material created by its Grok AI tool.
Key facts
- New claimants have come forward to take legal action against Elon Musk’s company xAI after the Labour MP Jess Asato launched a test case against the firm over demeaning sexualised material created
- A bikinification trend went viral on Musk’s platform in January when Grok generated about 3m sexualised images in less than two weeks, according to researchers who said it “became an industrial-scale
- Keir Starmer said Asato was “absolutely right” to take legal action against xAI over the “disgusting” images created
- Ravi Naik, the legal director of the law firm AWO, said he was already acting for “multiple individuals” hoping to take action against Musk’s company over degrading, non-consensual content generated
Summary
A handful of complainants contacted Asato’s lawyer on Thursday in response to coverage of the MP’s decision to sue Musk’s company for damages over its creation and circulation of fake images of her in a bikini and an AI-created video that she said showed her “being chloroformed and prepared for a sexual assault”. Ravi Naik, the legal director of the law firm AWO, said he was already acting for “multiple individuals” hoping to take action against Musk’s company over degrading, non-consensual content generated by Grok. “This is the test case on liability for AI developers. The claim argues xAI violated data protection law and breached Asato’s private information when it allowed the images to be generated.
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