How to save the internet—according to Sam Altman’s all-seeing Orb
·2 min read
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It’s a mind-boggling question and one that executives at Europe’s biggest companies are asking more frequently, as bots, phishers, and bad AI undermine their ability to understand what is true and what is not.
Key facts
According to Juniper Research, global losses from digital advertising fraud are expected to exceed $131bn by 2030, up from $56bn in 2025
At least, that’s the thinking behind Tools for Humanity, the startup co-founded by OpenAI CEO, Sam Altman, and German entrepreneur, Alex Blania, in 2019
He used the system to reserve 1,000 concert tickets exclusively for “verified humans”, reportedly blocking more than 100,000 bot attempts
This is our solution to the Taylor Swift problem,” Traina jokes, referring to the chaos all diehard Swifties will remember when tickets for The Eras Tour went on presale and Ticketmaster was hit
Summary
In recent years, chief executives have become targets of elaborate deepfakes scams, while scrambling to regulate the growing presence of bots across commerce, social media, and consumer platforms. Bots now account for more than half of all internet traffic. Whether gen AI is being used for scams, impersonation, and misinformation, or for more harmless purposes, it is undoubtedly making the web feel less trustworthy. At least, that’s the thinking behind Tools for Humanity, the startup co-founded by OpenAI CEO, Sam Altman, and German entrepreneur, Alex Blania, in 2019.