Tesla · China · BBC Technology
Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started
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The new Ferrari Luce, the brainchild of iPhone designer Sir Jony Ive, is unlike anything the Italian carmaker has ever created - so is the backlash it is facing.
Key facts
- The firm's shares fell 8% the day after the unveiling, as a host of memes mocked the $640,000 (£475,625) car, which is also its first five-seater
- The Luce is certainly as fast as many supercars: 0-60mph (96km/h) in about 2.5 seconds, with a top speed of more than 190mph
- An example of what Western brands are competing against is the $250,000 all-electric BYD Yangwang U9
- The Purosangue, the firm's first sports utility vehicle (SUV), split opinion when it was launched in 2022
Summary
Its launch was such a big deal that Italian President Sergio Mattarella and Pope Leo were invited to view the luxury brand's first electric vehicle (EV). But internet critics, investors and even politicians have hit out at the Luce - which is Italian for "light". The firm's shares fell 8% the day after the unveiling, as a host of memes mocked the $640,000 (£475,625) car, which is also its first five-seater. It comes as the global motor industry faces several major challenges, including fierce competition from Chinese carmakers.