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Amazon Is Making an AI-Animated ‘Good Advice Cupcake’ TV Show
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Author and illustrator Loryn Brantz never imagined that a popular cartoon character she created almost a decade ago would one day be the subject of an intellectual property dispute involving BuzzFeed, Amazon ’s video streaming service, and generative artificial intelligence.
Key facts
- The character is 100 percent based on my own personality as being someone who is aggressively optimistic and nearly pathologically positive,” Brantz tells WIRED
- Brantz began writing and illustrating for BuzzFeed in 2014, at the height of the outlet’s influence
- In 2017, she went viral across multiple platforms with a comic featuring an anthropomorphic and innocent-looking “Good Advice Cupcake” whose demeanor violently shifts as she suggests that “when life gets you down, you gotta grab it by the balls—and make life your bitch
- It’s one of three new animated shows greenlit through the GenAI Creators’ Fund, a joint initiative of Amazon Web Services and Amazon MGM Studios
Summary
“Nothing said in good faith by managers and executives was followed through with,” Brantz says of BuzzFeed, her former employer. This week, Brantz shared an Instagram post calling out the once-dominant media brand. “This is an assault on artists everywhere,” Brantz declared in her post. The headlines announcing the project were a nightmare come true—and a scenario that everyone who works in a creative field has begun to dread in the age of AI.