Google argues that more than a billion people a month are searching with AI Mode
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Key facts
- In 2010 those meetings led Google to make 550 changes to its search algorithm, a number that seemed impressive at the time
- It's been 17 years since the reporter sat in on the iconic weekly search quality meeting in the Ouagadougou conference room at Google’s Mountain View campus
- The reporter was among those who recoiled at the introduction of AI Overview in 2024
- At Google’s the reporter/O developer conference this week, a keynote speaker—head of search Liz Reid—officially down-ranked good old-fashioned search to virtual oblivion
Summary
It's been 17 years since the reporter sat in on the iconic weekly search quality meeting in the Ouagadougou conference room at Google’s Mountain View campus. That memory seems like a tintype. At Google’s the reporter/O developer conference this week, a keynote speaker—head of search Liz Reid—officially down-ranked good old-fashioned search to virtual oblivion. Even the term “query” seems outdated, as human inputs are conversation starters for the AI to collaborate. The search box used to be a portal to the web. To emphasize the change, Google representatives at the conference wore T-shirts saying “Ask Me Anything,” reflecting the prompt that Gemini offers. Their digital life these days is perched at an uncomfortable transition point. AI seems to be driving every business model, and giants like Google are weaving AI into all their products and operations. The reporter was among those who recoiled at the introduction of AI Overview in 2024.