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Japan Bitcoin ETF plan ready to open route into household savings

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Why long-term crypto holders borrow against assets instead of selling.

SBI’s Bitcoin ETF Japan roadmap could move crypto exposure from exchanges into brokerage accounts, tax wrappers, and one of the world’s largest household savings markets.

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Summary

SBI Group has told investors that its asset management arm plans to launch ETFs focused on Bitcoin and Ethereum, as well as investment trusts that hold baskets of multiple crypto assets, once Japan reforms its rules on crypto funds and taxation. SBI has already built the architecture through a joint venture with Franklin Templeton, established product categories, and set an AUM target of $31.5 billion within three years of launch. SBI Global Asset Management Group's AUM exceeded $75.5 billion at the end of March 2026, with the company holding a 51% stake in the Franklin Templeton venture and managing a broader securities business with AUM exceeding $415 billion. The crypto ETF products would plug into that distribution network upon arrival, the kind that already routes millions of Japanese households into equities, bonds, and mutual funds.

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