AI Agent · Gemini · Google · The Information · TechCrunch AI
How to apply Google’s new AI agents to go beyond your standard searches
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At the Google the reporter/O 2026 keynote, the tech giant revealed new agentic capabilities in Search, where users can create, customize, and manage multiple AI agents to stay updated on topics of interest.
Key facts
- Google introduces Gemini Spark, a 24/7 agent assistant with Gmail integration
- Unlike traditional search tools that respond only when prompted, Google’s information agents are designed to operate continuously in the background, 24/7, helping users stay informed
- In many ways, the agents represent the next evolution of Google Alerts, the notification service Google launched in 2003
- At the Google the reporter/O 2026 keynote, the tech giant revealed new agentic capabilities in Search, where users can create, customize, and manage multiple AI agents to stay updated on topics of interest
Summary
Unlike traditional search tools that respond only when prompted, Google’s information agents are designed to operate continuously in the background, 24/7, helping users stay informed about their interests without needing to repeatedly search for the same information every day. Instead of delivering a list of links, the agents can synthesize information from multiple sources, explain why something matters, compare perspectives, and provide actionable insights. For instance, someone following the stock market could create an information agent focused on specific companies, share price, or economic trends. It could also help with everyday tasks, such as tracking flight prices for upcoming trips, monitoring sports teams and live events, following breaking news, keeping tabs on housing or job market trends, and tracking weather or traffic.