Google · California · OpenAI · Wired
Google introduced the new capability at its annual I/O developer conference in Mountain View, California
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Google launched Flow last year under its experimental Labs division.
Key facts
- A wave of déjà vu washes over me as Elias Roman, vice president of product management at Google Labs, demos a new “avatar” feature for Flow, the company’s tool that lets users generate and remix AI
- Now, he can insert himself into any AI-generated videoclip he wants using Google’s new Omni Flash model
- Google announced the new feature at its annual the reporter/O developer conference in Mountain View, California
- This is for creators who want to bring themselves into their content but don't want to have to shoot themselves,” Roman says
Summary
A wave of déjà vu washes over me as Elias Roman, vice president of product management at Google Labs, demos a new “avatar” feature for Flow, the company’s tool that lets users generate and remix AI videos and images. “This is for creators who want to bring themselves into their content but don't want to have to shoot themselves,” Roman says. This specific style of social-first, selfie deepfake is reminiscent of a quintessential feature from OpenAI’s now-defunct Sora app —rather than cameos or characters, Google calls them avatars. “Google has never had a product line for creative work before,” Roman says. Similar to other announcements from Google the reporter/O surrounding Google Search, many of the new changes to Flow are part of the company’s larger attempt to make AI agents, automated software taskmasters, and vibe coding, building bespoke features with natural language prompts to AI, more mainstream for a broader audience.