AI Agent · California · Fortune Technology
Here’s how Salesforce brought Petaluma Creamery back from the dead
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Larry Peter has as much personality as the cheeses that once made Julia Child melt.
Key facts
- The financial target is $10 million in annual revenue by the end of next year, with a longer-term vision of $200 million to $300 million as the facility scales
- Then in 2004, Petaluma Creamery, a cooperative that 475 local farmers had belonged to, shut down after 91 years of continuous operation
- His vision is a larger headcount at $100 million-plus than the creamery employed at $50 million, because the product mix will shift toward artisanal goods like cottage cheese, kefir, yogurt, A2 milk — He had been friends with Larry since 1998, when Goddard won a bet that he could sell 500 units of brie over a single July 4th weekend; in return, he helped Larry get his products into 177 Alberstons
Summary
He has never had a broker. As a result, he’s got something else, much to his surprise: a company that runs on artificial intelligence. Larry Peter grew up in Sebastopol picking prunes, grapes, and raspberries to pay for school clothes and bicycles. Larry got his first taste of the industry in high school, washing bottles and feeding calves at Miller’s Dairy for $35 a week. Then he paid cash for a second, and a third, eventually living in 15 different properties by 1985, using them as leverage to borrow against.