Wired · Open Source · EU AI Act · Copilot · Donald Trump · Wired
What It Will Take to Make AI Sustainable
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Building AI sustainably seems like a pipe dream as tech giants that previously made promises to cut emissions have been racing to build out massive data centers powered by fossil fuels.
Key facts
- Luccioni sat down exclusively with WIRED to talk about the demand for sustainable AI and what exactly she wants to see from Big Tech
- Luccioni has become a leader in trying to create more transparency about AI’s emissions and environmental impacts in her four years at Hugging Face, an AI company, including pioneering a leaderboard
- Now, she’s starting Sustainable AI Group, a new venture with former Salesforce sustainability chief Boris Gamazaychikov
- The International Energy Agency has been doing these reports [on AI and energy use]
Summary
The rush to build out AI at all costs has been reinforced by the Trump administration, which is also rolling back environmental protections. Despite these headwinds, Sasha Luccioni, an AI sustainability researcher, thinks that demand for more transparency in AI, from both businesses and individuals, is higher than ever from the customer side. Luccioni has become a leader in trying to create more transparency about AI’s emissions and environmental impacts in her four years at Hugging Face, an AI company, including pioneering a leaderboard documenting the energy efficiency of open-source AI models. Now, she’s starting Sustainable AI Group, a new venture with former Salesforce sustainability chief Boris Gamazaychikov.