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This browser add-in doesn't just hide ads, it tells you to OBEY
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Chromium extension swaps promos for John Carpenter-style subliminal slogans.
Key facts
- A fork of uBlock Origin Lite doesn't remove the ads from web pages; it replaces them with tiles containing slogans from John Carpenter's 1988 film They Live
- Lawrence listed them: "OBEY, CONSUME, WATCH TV, SLEEP, SUBMIT, CONFORM, STAY ASLEEP, BUY, WORK, NO INDEPENDENT THOUGHT, DO NOT QUESTION AUTHORITY
- Lawrence used Claude Code to add the They Live mode to the ad blocker, which might worry some, given concerns in some parts
- The uBlock Origin project is not involved, and Lawrence noted that only ads blocked by cosmetic filters get the They Live treatment
Summary
A fork of uBlock Origin Lite doesn't remove the ads from web pages; it replaces them with tiles containing slogans from John Carpenter's 1988 film They Live. Published by Australian Dave Lawrence, the Chromium add-in (so it'll work in browsers such as Chrome and Edge) takes the uBlock Origin Lite content blocker (also known as uBO Lite) and tweaks it so that rather than simply hiding the ads, the ads are replaced with white boxes containing slogans from the movies. Lawrence listed them: "OBEY, CONSUME, WATCH TV, SLEEP, SUBMIT, CONFORM, STAY ASLEEP, BUY, WORK, NO INDEPENDENT THOUGHT, DO NOT QUESTION AUTHORITY." "Each blocked ad gets a single phrase, picked at random from the list," Lawrence explained in the project's repository. The uBlock Origin project is not involved, and Lawrence noted that only ads blocked by cosmetic filters get the They Live treatment.