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GitLab promises a different kind of layoff as biz pivots toward AI
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Code hosting biz is trimming its global footprint and flattening its management layer.
Key facts
- According to analytics biz Unify, GitLab has about 1,800 employees, of whom almost 1,500 work outside the US
- As recently as its 2025 annual report [PDF], GitLab talked up the possibility of continued hiring
- Beyond other challenges like soft government business, one reason for the AI remake appears to be the company's decision to raise prices back in 2023
- Our 50 percent Premium price increase a few years ago also coincided with rising AI code experimentation and flattish SaaS budgets," he said
Summary
GitLab has opened the voluntary separation window and hopes an unspecified number of employees will exit the busniess to help it become "the trusted enterprise platform for software creation in the AI era. According to CEO Bill Staples, the company's effort to trim its workforce differs from other AI-related layoffs. "This restructure process is not like others you may be seeing in the news," wrote Staples in a blog post. OpenAI can't have incompetent AI consultants ruining the market, so bought its own.