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Fostering breakthrough AI innovation through customer-back engineering

2 min read

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In partnership with Capital One.

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Summary

Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research. It’s a strategy in which products and services are developed with the customer experience first in mind, including the customers’ challenges, needs, and expectations. “When you get your engineers closer to customers, you get a lot more sideways innovation,” says Ashish Agrawal, managing vice president of business cards and payments tech at Capital One. Engineers are problem-solvers by nature, says Agrawal. “Fostering a customer-centric culture has a motivational effect on engineers when they start seeing how the core changes they’re making, or the features they’re adding, are having a direct impact on the lives of customers,” says Agrawal.

Read full article at MIT Technology Review →

#Agentic AI #OpenAI #Sam Altman #Elon Musk #xAI