Donald Trump · Fortune Technology
Asia’s ultra-luxury Capella Hotels brand is set to double its portfolio by 2030, starting with Florence and Riyadh
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Capella Hotel Group, the ultra-luxury hotel group that once played host to the leaders of two nuclear powers, is pursuing more aggressive growth with plans to double its portfolio by 2030 with new ventures in Europe and the Middle East.
Key facts
- Capella ranked No. 3 on the inaugural Southeast Asia edition of the Fortune 100 Best Companies to Work For list
- In March, the World Travel & Tourism Council reported that the Middle East was losing around $600 million a day in tourism revenue
- Capella is best known as an ultra-luxury hospitality brand, playing host to events like the first meeting between U.S. President Donald Trump and North Korean leader Kim Jong-un in 2018, held
- Capella Hotel Group, the ultra-luxury hotel group that once played host to the leaders of two nuclear powers, is pursuing more aggressive growth with plans to double its portfolio by 2030 with new
Summary
“Capella is at an inflection point,” Roland Fasel, the firm’s new CEO, tells Fortune. The group’s first European hotel, based in a 12th-century compound near Florence’s Duomo cathedral, will open in late 2027. Capella currently has a dozen properties: Ten luxury hotels, the most recent of which opened in Kyoto in March, and two properties under its more accessible Patina brand. When asked how Capella chooses locations for its hotels, Fasel says the company focuses on “gateway cities,” or entry points for hospitality companies looking to break into a new region.