Voi founders’ new AI company Pit has become the latest rising star out of Stockholm
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Swedish startup Pit may have gained notice for some rage-bait social media posts, but it has also become another Stockholm AI startup to watch.
Key facts
Since going profitable in 2024, Voi has been considered a potential IPO candidate, and closed 2025 with strong results
Jafer left Voi last summer after a seven-year tenure during which the company scaled into a team of nearly 1,000 employees operating in 13 countries
And it is now backed by a16z, which is leading the startup’s $16 million seed round
One of the startup’s engineers, Andreas Hjelm, is none other than Voi CEO Fredrik Hjelm’s brother
Summary
Pit is led by the co-founders of European scooter giant Voi, including Voi CEO Fredrik Hjelm. Pit is going after enterprise AI with products intended to learn from the clients how their businesses run then create custom software to automate processes, Pit CEO Adam Jafer told TechCrunch. Jafer left Voi last summer after a seven-year tenure during which the company scaled into a team of nearly 1,000 employees operating in 13 countries. “The aha moment for the bigger opportunity was when the models were no longer chatbots that generate text, but became more agentic and could do things,” he told TechCrunch.