Business · South China Morning Post Tech
Thailand targets 6M Chinese visitors via ‘authentic’ content on RedNote, WeChat
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The queues start to form before the lunchtime rush at Phed Mark, a Bangkok kitchen with a pop-up feel that dishes up steaming plateloads of pad kaphrao, a runny fried egg with fiery minced meat over rice, to a clientele of mainly Chinese tourists.
Key facts
- Founded by YouTuber Mark Wein, Phed Mark has turned a Thai staple into a must-eat for Chinese visitors, who defy the heat to patiently wait each day on plastic stools for their turn outside
- The queues start to form before the lunchtime rush at Phed Mark, a Bangkok kitchen with a pop-up feel that dishes up steaming plateloads of pad kaphrao, a runny fried egg with fiery minced meat