AI Agent · California · Engadget
The two companies first announced the partnership last November, with plans to make Perplexity's AI search technology a prominent
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◎ Multiple-sources
Snap said at the time that it expected to start seeing revenue from the partnership in "early 2026.
Key facts
- Snap's $400 million deal with Perplexity to put the AI search engine directly in Snapchat is dead
- The company is expected to share more about Specs next month at the Augmented World Expo (AWE) event in Long Beach, California
- The company recently rolled out "AI Sponsored Snaps," which allows brands to surface AI agents in users' conversations
- Snap said at the time that it expected to start seeing revenue from the partnership in "early 2026." The feature began testing in Snapchat, but was never fully rolled out, according to a help page
Summary
Snap's $400 million deal with Perplexity to put the AI search engine directly in Snapchat is dead. The two companies first announced the partnership last November, with plans to make Perplexity's AI search technology a prominent part of the Snapchat app. A spokesperson for Perplexity said that the planned feature was "not the right fit" for either company. Elsewhere, Snap has explored other ways of bringing revenue-generating AI features to Snapchat's chat feature. Spiegel also spoke about the company's upcoming plans to show off its new AR glasses, which will be the first consumer-ready version of Specs. " The company is expected to share more about Specs next month at the Augmented World Expo (AWE) event in Long Beach, California.