Google · Engadget

As of 2025, Google claimed that its AI search tools were leading to more searches and more "high-quality clicks"

Wed, May 6 · 6:57 PM UTC 2 min read

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Update, May 6, 5:30PM ET: This story was updated after publish to include information from Google that the title of the section is dynamic, rather than called Expert Advice.

Key facts

Given the rapid progress of AI in general, AI Overviews and AI Mode have been pretty consistently iterated on since Google launched them in 2024 and 2025, respectively
Update, May 6, 5:30PM ET: This story was updated after publish to include information from Google that the title of the section is dynamic, rather than called Expert Advice
As of 2025, Google claimed that its AI search tools were leading to more searches and more "high-quality clicks" on the websites it cites
Google is updating AI Overviews and AI Mode, the AI-generated portions of its search engine, to highlight sources in new ways, and interestingly, more prominently feature first-hand accounts

Summary

Google is updating AI Overviews and AI Mode, the AI-generated portions of its search engine, to highlight sources in new ways, and interestingly, more prominently feature first-hand accounts from social media, expert blogs and forums like Reddit. Via a new section that can appear in AI responses, Google will display "a preview of perspectives from public online discussions, social media and other firsthand sources. " In the sample screenshot the company provided, the section was called "Expert Advice" and included quotes from forums, WordPress blogs and Reddit. Google will also start recommending in-depth articles at the end of AI responses for further exploration of a given topic, and link to more sources directly in its generated answers rather than at the end. Given the rapid progress of AI in general, AI Overviews and AI Mode have been pretty consistently iterated on since Google launched them in 2024 and 2025, respectively.

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