Google · Twitter · The Guardian Technology
Vine video-sharing app is back, and battling AI slop
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As a pioneer of the short-form video format, Vine has been credited as one of the most influential, if short-lived, social media platforms.
Key facts
- YouTube Shorts, owned by Google, averages more than 200bn daily views
- The app, which allowed users to record a looping six seconds of video, boomed in popularity after its launch in 2013, spawning a plethora of viral comedy sketches and internet memes — It was snapped up by Twitter, now X, soon after its creation, but closed in 2017 after the platform failed to make the sums add up
- The former Twitter chief executive has funded the new platform, which will host 500,000 videos from the original Vine app and also let users post new content
Summary
The app, which allowed users to record a looping six seconds of video, boomed in popularity after its launch in 2013, spawning a plethora of viral comedy sketches and internet memes. It was snapped up by Twitter, now X, soon after its creation, but closed in 2017 after the platform failed to make the sums add up. Jack Dorsey, Twitter’s co-founder, is now backing an attempt to bring back a revamped version of the much-loved platform with a new philosophy: to be the short-form video app offering “freedom from AI slop”. The former Twitter chief executive has funded the new platform, which will host 500,000 videos from the original Vine app and also let users post new content.