Miss Grand secures Miss Universe rights in five ASEAN countries

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Nawat Itsaragrisil, chief executive of Miss Grand International Public Company Limited, has announced a major regional expansion after securing rights to operate the Miss Universe business in five ASEAN countries.

In a filing to the Stock Exchange of Thailand, the company said its executive board approved the agreement at a meeting on 30 April 2026.

Under the deal, the company has obtained exclusive rights to manage and operate the Miss Universe licence in Vietnam, Indonesia, Malaysia, Singapore and Laos.

The agreement covers national pageant organisation, related events and activities, commercial development tied to the brand, and the right to appoint one local sublicense partner in each country.

Miss Grand said the move strengthens its position in the regional pageant industry and expands its business footprint across Southeast Asia.

The company previously acquired the rights to organise Miss Universe Thailand in 2025.