Business · TechCrunch AI
‘This is fine’ creator confirms AI company stole his art
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You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.”
Key facts
- A Bluesky post seems to show an ad in a subway station featuring Green’s art, except the dog says, “[M]y pipeline is on fire,” and an overlaid message urges passersby to “Hire Ava the AI BDR
- This is fine” first appeared in Green’s webcomic “Gunshow” in 2013, and while he hasn’t disavowed the smiling-melting dog entirely (he recently turned the comic into a game ), it’s clearly escaped
- Artisan has courted controversy with its ads before, specifically with billboards urging businesses to “Stop hiring humans”, although founder and CEO Jaspar Carmichael-Jack insisted that the message was about “a category of work,” not “humans at large
- It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign, an ad for which KC Green, the artist who created the comic
Summary
You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.” It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign, an ad for which KC Green, the artist who created the comic, said his art was stolen. A Bluesky post seems to show an ad in a subway station featuring Green’s art, except the dog says, “y pipeline is on fire,” and an overlaid message urges passersby to “Hire Ava the AI BDR.” Quoting that post, Green said he’s “been getting more folks telling me about this” and that “it’s not anything agreed to.” Instead, he said the ad has “been stolen like AI steals,” and he told followers to “please vandalize it if and when you see it.” the reporter has been getting more folks telling me about this and it's not anything i agreed to.