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As Disney has published more apps in recent years, the company’s periodically revisited whether to combine them

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Sleeping Beauty Castle at Disneyland on April 06, 2024 in Anaheim, California.

The ambition never gained traction due to logistical setbacks, the people said.

Key facts

Summary

Walt Disney Co. senior executives are discussing how to unify the company’s disparate mobile apps and turn its streaming service into the first stop for all things Disney, a place where users can book park tickets, buy merchandise, play games and watch movies, according to people familiar with the matter. Disney’s new CEO, Josh D’Amaro, is attempting to break silos within the company and simplify how customers interact with its brand. The conversations are at an early stage and no concrete steps have been taken toward developing the product, the people said. The company has long flirted with the idea of creating a super app for all things Disney or even a membership program akin to Amazon.com Inc.’s Prime service. As Disney has released more apps in recent years, the company’s periodically revisited whether to combine them.

Read full article at Fortune Technology →

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