China · The Guardian Technology
‘Temu Range Rover’: what the bestselling Jaecoo 7 confirms about China’s electric car ascendancy
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The UK is no stranger to foreign cars.
Key facts
- His figures suggest that a plug-in hybrid electric vehicle (PHEV) Jaecoo 7 will cost Chery about $25,000 (£18,400) to make and sell compared with $33,000 for a comparable European SUV
- Oliver Lowe, the head of product at Omoda and Jaecoo UK, said: “It feels like a steal because you’re getting a PHEV for £35,000, with the specs of a car for £45,000
- Jaecoo has expanded to 126 UK dealers, which it claims puts most of the country within a 40-minute drive
- Even with China’s vast market of 34m sales in 2025, too many companies are in cut-throat competition
Summary
But in March the top 10 provided a shock: a Chinese car leapt into the lead. Little more than a year after launching in the UK, China’s Chery sold 10,064 of its Jaecoo 7 crossover SUVs during the month, beating all the usual suspects. It was not the first Chinese-made car to make it to UK number one (it follows Tesla’s Shanghai-made Model 3 and the HS made by MG, a formerly British brand owned by China’s SAIC). Chery, partly state-owned, has been the largest Chinese exporter for the past 23 years, but now it is making an aggressive push into Europe, starting with sales of its Omoda, Lepas and Chery brands in the UK, Spain and Italy. The Jaecoo 7 is in part a symptom of a brutal price war in Chery’s home market.