OpenAI · BBC Technology
Spotify publishes 'Verified' badges to distinguish human artists from AI
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Spotify is introducing a 'Verified' badge to help users identify when artists on its platform are human, not AI-generated.
Key facts
- Meanwhile in 2025, a band called The Velvet Sundown, which had a verified page on the network with 850,000 monthly listeners, prompted accusations they and their music were AI-generated when it
- In 2023, the then chief executive of Spotify Daniel Ek told the BBC he had no plans to completely ban content created by artificial intelligence from the platform
- In its blog post, Spotify said "more than 99%" of the artists listeners actively search for will be verified, representing "hundreds of thousands of artists
- However, their profile now identifies them as a "synthetic music project. with the support of artificial intelligence," with 126,000 monthly listeners
Summary
The world's most-used music streaming service said the 'Verified by Spotify' text and green checkmark icon would appear next to artist names when they meet "defined standards demonstrating authenticity". This could include having linked social accounts on their artist profile, consistent listener activity or other "signals of a real artist behind the profile," the company said, such as merchandise or concert dates. In its blog post, Spotify said "more than 99%" of the artists listeners actively search for will be verified, representing "hundreds of thousands of artists". It said the process would prioritise acts with "important contributions to music culture and history", rather than "content farms," with the platform rolling out verification and badges over the coming weeks.