Amazon · TechCrunch AI
Amazon publishes an AI-powered audio Q&A experience on product pages
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Amazon launched a new AI-powered feature on Tuesday that allows users to ask questions about products and receive conversational audio responses generated in real time.
Key facts
- Amazon launched a new AI-powered feature on Tuesday that allows users to ask questions about products and receive conversational audio responses generated in real time
- The AI pulls together insights about product features, customer feedback, and other relevant information
- The new capability builds on Amazon’s growing lineup of AI-driven shopping tools
- Customers can ask questions and steer where the conversation goes
Summary
The new “Join the chat” feature aims to save customers time by providing key product details without requiring them to scroll through lengthy descriptions or reviews. Rather than giving generic answers, Amazon says the AI builds on previous responses to provide more relevant and helpful information, while also making sure not to repeat anything. “Join the chat” is part of a broader experience called “ Hear the highlights,” which offers short audio summaries on millions of product pages within the Amazon Shopping app. To use the feature, customers open a product page in the app and tap the “Hear the highlights” button, located below the product image.