Microsoft · TechCrunch AI
It’s not just one thing, it’s another thing
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Sometimes, things are not one thing, they’re also another thing.
Key facts
- Updated, 4/20/26, 6:00 PM EST, with quote from Pangram
- According to Barron’s, this sentence construction isn’t a quirk of corporate communications, it’s an epidemic, more than quadrupling from about 50 mentions in 2023, to over 200 uses in 2025
- The prevalence of AI content is growing rapidly and ‘it’s not X, it’s Y’ is a tic preferred by 2025-era frontier language models,” Max Spero, CEO of AI detection tool Pangram, told TechCrunch
- This isn’t a funny trend, it’s symbolic of how reliant these companies have become on AI (though they cannot say for certain if the above missives were AI-assisted)
Summary
That’s why the reporter was not intrigued when the reporter saw a Barron’s report about how this sentence construction has dramatically increased in corporate communications, the reporter was deeply amused. According to Barron’s, this sentence construction isn’t a quirk of corporate communications, it’s an epidemic, more than quadrupling from about 50 mentions in 2023, to over 200 uses in 2025. It’s not the data that tells them this, the reporter also found some examples from the past year:. “In 2025, AI won’t be a tool; it will be a collaborator.” ( Cisco )