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A close friend of mine, a serial entrepreneur, released a fintech service with an unbeatable value proposition: it was entirely
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A close friend of mine, a serial entrepreneur, launched a fintech platform with an unbeatable value proposition: it was entirely free for businesses.
Key facts
- Itay Sagie is a strategic adviser to tech companies and investors, specializing in strategy, growth and M&A, a guest contributor to Crunchbase News, and a seasoned lecturer
- Stay up to date with recent funding rounds, acquisitions, and more with the
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- A close friend of mine, a serial entrepreneur, launched a fintech platform with an unbeatable value proposition: it was entirely free for businesses
- His company raised a few million in seed, and lifted the curtain, and … crickets
Summary
His company raised a few million in seed, and lifted the curtain, and … crickets. Then the founder decided to do something odd. Today, that startup is worth billions. This highlights a counterintuitive truth in strategy: In real-world markets, free or lower prices don’t always drive demand.