Luma publishes AI-powered production studio with faith-focused Wonder Project

Summary

AI video generation startup Luma has launched Innovative Dreams, a production company built in partnership with Wonder Project, a streaming service that produces religious films and TV on Amazon Prime. The tie-up’s first show will be called “The Old Stories: Moses,” starring British actor Ben Kingsley and set to launch this spring on Prime Video. The company envisages creative teams collaborating in real time with Luma Agents to make changes to sets, props, and lighting, as well as bring in footage of human actors. AI startup Higgsfield last week launched an original series, starting with a 10-minute sci-fi episode, and London-based creative studio Wonder Studios is working on a documentary with Campfire Studios. The launch comes the same week that competitor Runway’s co-founder and co-CEO Cristóbal Valenzuela said film studios should take the $100 million they spend on a single film and instead use AI to produce 50 films to increase their chances of making a blockbuster.

Wonder Project, launched in 2023, is run by director Jon Erwin and former Netflix executive Kelly Hoogstraten with the goal of serving the faith and values audience globally. Their first project, “House of David,” a Biblical drama series about the life of King David, was released on Amazon Prime in 2025. In a video promoting the partnership, Erwin said Innovative Dreams will use a new “real-time hybrid filmmaking” process that combines performance capture (as in “Avatar”) and virtual production (as in “The Mandalorian”), done live and more cheaply using Luma’s tools. Virtual production involves actors performing on set, often in front of massive LED screens instead of a green screen while real-time game-engine graphics create the environment around them, blending the physical and digital worlds during the shoot.