Tesla · Elon Musk · Fortune Technology
Moreover, researchers from the University of Florida and University College London found that daily reading for pleasure has
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The trend is especially pronounced among younger people.
Key facts
- Moreover, researchers from the University of Florida and University College London found that daily reading for pleasure has dropped about 40% between 2003 and 2023
- A separate 2025 survey from the Walton Family Foundation found 35% of Gen Z students dislike reading, and 42% rarely or never read for fun
- At the time of interview with Fortune earlier this year, McNeill said he was reading Andrew Ross Sorkin’s 1929 and Harvard Business School professor Mark Roberge’s The Sales Acceleration Formula
- He pointed to leaders like former Berkshire Hathaway CEO Warren Buffett, who has said he spends as much as 80% of his day reading as well as Musk himself, who has long credited books as a key source
Summary
Jon McNeill has had a front-row seat to how the world’s most successful leaders operate. Across those experiences, he’s noticed one habit that consistently sets high performers apart, yet seems to be fading with younger professionals: reading books. “Reading is probably the single most important thing you can do,” McNeill told Fortune. He pointed to leaders like former Berkshire Hathaway CEO Warren Buffett, who has said he spends as much as 80% of his day reading as well as Musk himself, who has long credited books as a key source of learning. “I feel like this exercise of reading every day refreshes my brain every morning, and it keeps me engaged in a way that I wasn’t before,” McNeill added.