Mark Zuckerberg · Fortune Technology
A Meta employee published a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't
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◌ Single Source
A Meta employee independently created a leaderboard that tracked how many tokens—the basic units of data or words that AI models process—the company’s more than 85,000 employees used, The Information reported on Monday.
Key facts
- Days later, Huang said he would be “deeply alarmed” if an engineer he paid $500,000 a year didn’t use at least $250,000 worth of tokens
- In a 30-day period, total employee usage on the dashboard exceeded 60 trillion tokens, and the highest-ranked individual user averaged 281 billion tokens
- Last year, Meta’s Chief People Officer Janelle Gale told employees that “AI-driven impact” would be a “core expectation” in 2026, according to Business Insider
- Meta CTO Bosworth said his best engineer is spending the equivalent of his salary in tokens, but he’s “5x to 10x more productive
Summary
The leaderboard encouraged “tokenmaing,” a growing phenomenon in Silicon Valley which emphasizes token usage as a measure of productivity. But now, the fun is over: the internal AI-use leaderboard went down two days after the news broke. The dashboard now reads: “We’ve enjoyed building this app on Nest for everyone. “The employee took down the dashboard at their discretion; Meta did not request this action,” Meta told Fortune in a statement.