Business · Fortune Technology
During Super Bowl LX, Ring aired a commercial meant to be heartwarming about a dropped dog
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In February, Americans began physically destroying Flock cameras in acts of public protest.
Key facts
- During Super Bowl LX, Ring aired a commercial meant to be heartwarming about a lost dog, with AI cameras rallying the neighborhood to help
- It’s exactly the kind of scenario that Hilary Schneider, CEO of SimpliSafe, deals with, and says people, maybe thanks to a recent Super Bowl commercial that put that idea on full blast, are growing
- In February, Americans began physically destroying Flock cameras in acts of public protest
- Our old definition of legal controls is not moving fast enough to anticipate all the changes happening in the world of AI,” Schneider said
Summary
Picture this: your neighbor installs a new doorbell camera, maybe two. It’s exactly the kind of scenario that Hilary Schneider, CEO of SimpliSafe, deals with, and says people, maybe thanks to a recent Super Bowl commercial that put that idea on full blast, are growing even more concerned about. “There’s a growing focus on who gets to control the data, how it’s used, and how it’s protected,” Schneider told Fortune. The anxiety is no longer hypothetical. During Super Bowl LX, Ring aired a commercial meant to be heartwarming about a lost dog, with AI cameras rallying the neighborhood to help. For Schneider, none of it is surprising.