Business · Fortune Technology
How Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency
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When Natalie Marshall, better known as Corporate Natalie, landed her first brand deal (a sponsored post for Twisted Tea), she made $500 and felt invincible.
Key facts
- The timing of Marshall’s Expand Co-Lab comes at an inflection point for the global influencer marketing industry, which is estimated to reach $32.55 billion in 2025, up 35% from 2024, according
- When Natalie Marshall, better known as Corporate Natalie, landed her first brand deal (a sponsored post for Twisted Tea), she made $500 and felt invincible
- She now has 1.4 million followers on Instagram, 827,000 on TikTok, and 276,000 on LinkedIn—numbers that have attracted brand partners ranging from major tech firms to consumer goods companies
- Some of the creators Expand Co-Lab works with include Brandon Smithwrick, Varun Rana, Sara Uy, Corporate Bro, Rachel Tokar, Matthew Kearney, and Morgan Young
Summary
“I was like, I am the richest woman in the world,” she told Fortune. Marshall, a Notre Dame alum and former Deloitte consultant, started Corporate Natalie as a side project. Pretty soon after Marshall started making content, she realized she could make real money from content creation. “I made an assistant who was me, operating on my other email alias, looping in my assistant to handle this brand deal,” Marshall said.