Amazon · China · India · Alibaba · U.S. · United Arab Emirates · Rest of World
On March 17, the company started testing a 30-minute delivery service in select locations across the U.S
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The move marks a renewed push into quick commerce, a model that has struggled to take hold in Western markets.
Key facts
- It has been running a 10-minute delivery service in India since June 2025, and a 15-minute service in the United Arab Emirates since October
- Price discounting in quick commerce is 6%–9%, compared with 2%–5% for general trade, data from management consultancy Kearney shows
- On March 17, the company started testing a 30-minute delivery service in select locations across the U.S, alongside one- and three-hour delivery options across thousands of American cities
- Around 200 million workers, up to 40% of China’s urban workforce, rely on digital platforms for employment
Summary
Amazon has placed its bet on a service that has struggled to thrive in the West. On March 17, the company started testing a 30-minute delivery service in select locations across the U.S, alongside one- and three-hour delivery options across thousands of American cities. Amazon hasn’t entered this experiment blind. China has built the largest quick-commerce market in the world at $125 billion.